LendingTree
Mortgage
The largest US lending marketplace - mortgage leads are priced per lead and vary widely by state
- Published rate
- $35–$200 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- Varies by programme
Loans and mortgages
Mortgages, refinancing, personal and auto loans — real payment maths, not marketing copy.
Credible
Personal loans
Multi-lender marketplace for student loans, personal loans and mortgages
- Published rate
- $10–$60 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- 30 days
SoFi
Student loans
Personal loans and student loan refinancing, reached through affiliate networks
- Published rate
- $20–$100 per qualified lead
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Even Financial
Personal loans
Lending affiliate network - one integration, many lenders, negotiated rates
- Published rate
- $10–$75 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- Varies by programme
Bankrate
Mortgage
Rate tables that publishers can license - pays per referral, not per lead
- Published rate
- Varies by programme
- Model
- Revenue share
- Cookie window
- 30 days
SuperMoney
Personal loans
Financial product comparison with an open publisher programme
- Published rate
- $8–$50 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- 30 days
Free calculators
Mortgage payment calculator
Principal, interest, property tax, insurance and HOA in one monthly figure, plus the full…
Refinance break-even calculator
Closing costs divided by monthly saving tells you how long a refinance takes to pay for i…
Loan payment calculator
Monthly payment, total interest and total cost for any fixed-rate personal, auto or stude…
Loan comparison calculator
Two offers, side by side, on total cost rather than monthly payment. The lower payment is…
Debt payoff calculator
How many months until a balance clears at your current payment, how much interest that co…
Guides
Refinance break-even: when lowering the payment raises the cost
Three numbers to compare instead of one, and why a five-year term extension can undo a two-point rate cut.
How mortgage amortisation works, and why year one is almost all interest
The formula behind your payment, where the interest-principal crossover falls, and why extra payments early are worth several tim…
Pre-approval vs prequalification: the difference that decides offers
One affects your credit score and carries weight with sellers. The other is a budgeting estimate. Confusing them costs buyers hou…