SoFi
Personal loans and student loan refinancing, reached through affiliate networks
Overview
SoFi is a digital financial services company offering personal loans, student loan refinancing and mortgages. Publisher access is typically through affiliate networks rather than a direct open programme, which means the rate you see depends on which network you enter through.
Strengths
- Strong brand with high conversion on refinance content
- Multiple lending products
- Good fit for graduate and professional audiences
Trade-offs
- No consistent direct open programme
- Rate depends on network
- Strict credit criteria limit who converts
Commission structure
| Model | CPA — per policy sold |
|---|---|
| Published rate | $20–$100 per qualified lead |
| Cookie window | 30 days |
| Payment terms | Net 30 |
| Minimum payout | $100 |
| Recurring | No |
| Payout tier | Medium Solid mid-range economics |
Source: www.cpaprism.com · Data checked: 2026-10-28
How to apply for the commission
- Check which affiliate networks carry SoFi offers and apply through one of them.
- Confirm whether payment is per qualified application or per funded loan.
- Match content to credit criteria - unqualified traffic wastes both sides' time.
- Set tracking in /go/.
- Confirm minimum payout with the network.
Only worth prioritising if your audience is graduates or high-earning professionals. For a general personal finance audience, Credible or LendingTree will produce more volume.
Traffic restrictions
US traffic. Credit criteria apply to applicants.
Related guides
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