Policygenius
Life insurance
Highest per-action payout on this list, and the highest minimum threshold to reach it
- Published rate
- $50–$150 per qualified lead
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Insurance and lending companies
The programmes behind the products, with the commission structure stated openly. If a site will not tell you how it gets paid, treat its ranking with suspicion.
Insurance carriers
Ethos
Life insurance
Fast underwriting model that shortens the conversion cycle - useful if Policygenius feels too slow
- Published rate
- $150–$350 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Ladder
Life insurance
Flexible term cover that increases and decreases with your needs - an easy content hook
- Published rate
- $150–$300 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Bestow
Life insurance
Fully online term life with no medical exam - lowest friction in the category
- Published rate
- $100–$250 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Haven Life
Life insurance
MassMutual-backed term life. Public payout figures conflict - verify before you build around it
- Published rate
- $24–$400 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Lemonade
Renters insurance
AI-driven renters and home cover with a flat per-action payout and a low minimum
- Published rate
- $25 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Progressive
Auto insurance
The most accessible large carrier programme, with a comparison tool that generates multiple quotes per visit
- Published rate
- $8–$15 per qualified lead
- Model
- CPL — per lead
- Cookie window
- 30 days
MediaAlpha
Auto insurance
Real-time bidding exchange - the fastest route to carrier offers you cannot access directly
- Published rate
- $5–$25 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- Varies by programme
EverQuote
Auto insurance
Insurance marketplace with broad carrier coverage and a straightforward publisher programme
- Published rate
- $7–$22 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- Varies by programme
GEICO
Auto insurance
Highest per-lead payout among the major carriers, but access is inconsistent
- Published rate
- $10–$20 per qualified lead
- Model
- CPL — per lead
- Cookie window
- 30 days
State Farm
Auto insurance
Agent-referral model with a 45-day cookie - the longest in the auto category
- Published rate
- $12–$18 per qualified lead
- Model
- CPL — per lead
- Cookie window
- 45 days
Liberty Mutual
Auto insurance
Lower traffic threshold than most national carriers, and pays on home and life as well as auto
- Published rate
- $9–$16 per qualified lead
- Model
- CPL — per lead
- Cookie window
- 30 days
QuoteWizard (LendingTree)
Auto insurance
LendingTree-owned marketplace that also opens the door to its lending side
- Published rate
- $6–$20 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- Varies by programme
Allstate
Auto insurance
Agent plus direct hybrid, with payout structure that varies by how you apply
- Published rate
- $10–$17 per qualified lead
- Model
- CPL — per lead
- Cookie window
- 30 days
SmartFinancial
Auto insurance
Insurance lead marketplace with published per-lead pricing and a 30-day cookie
- Published rate
- $8–$25 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- 30 days
Root Insurance
Auto insurance
App-install model with the shortest cookie in the category - fast payout, fast expiry
- Published rate
- $15–$30 per app install
- Model
- CPL — per lead
- Cookie window
- 14 days
InsureMyTrip
Travel insurance
Travel insurance comparison with commission that varies by product
- Published rate
- Varies by programme
- Model
- Revenue share
- Cookie window
- 30 days
The General
Auto insurance
Non-standard and high-risk drivers pay more per lead because the audience is harder to reach
- Published rate
- $6–$14 per qualified lead
- Model
- CPL — per lead
- Cookie window
- 30 days
Mortgage and loan companies
LendingTree
Mortgage
The largest US lending marketplace - mortgage leads are priced per lead and vary widely by state
- Published rate
- $35–$200 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- Varies by programme
Credible
Personal loans
Multi-lender marketplace for student loans, personal loans and mortgages
- Published rate
- $10–$60 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- 30 days
SoFi
Student loans
Personal loans and student loan refinancing, reached through affiliate networks
- Published rate
- $20–$100 per qualified lead
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Even Financial
Personal loans
Lending affiliate network - one integration, many lenders, negotiated rates
- Published rate
- $10–$75 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- Varies by programme
Bankrate
Mortgage
Rate tables that publishers can license - pays per referral, not per lead
- Published rate
- Varies by programme
- Model
- Revenue share
- Cookie window
- 30 days
SuperMoney
Personal loans
Financial product comparison with an open publisher programme
- Published rate
- $8–$50 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- 30 days