Bankrate
Rate tables that publishers can license - pays per referral, not per lead
Overview
Bankrate publishes rate tables across mortgages, refinance, personal loans and savings products. Publishers can license these tables to add live rate data to their own pages, which is one of the few ways to get genuinely original, continuously updating data onto a content site without maintaining a data pipeline yourself.
Strengths
- Live rate data adds genuine originality to pages
- Referral structure, not lead-gen, so lower compliance burden
- Strong brand trust transfers to your page
Trade-offs
- Payout per referral is modest
- Licensing has technical requirements
- Less control over the user experience
Commission structure
| Model | Revenue share |
|---|---|
| Published rate | Varies by programme |
| Cookie window | 30 days |
| Payment terms | Net 30 |
| Minimum payout | $100 |
| Recurring | No |
| Payout tier | Medium Solid mid-range economics |
Source: www.cpaprism.com · Data checked: 2026-10-28
How to apply for the commission
- Apply for the publisher / licensing programme rather than a lead-gen affiliate deal.
- Confirm what data you are licensed to display and how often it refreshes.
- Implement the table with proper attribution back to Bankrate.
- Track outbound clicks from the table separately from your other links.
- Confirm payout terms in the licensing agreement.
The strategic value here is originality, not payout. Embedding live rate data gives a page something an AI summary cannot reproduce - which is the whole point of this site's model.
Traffic restrictions
Licensing agreement governs display and attribution requirements.
Related guides
Refinance break-even: when lowering the payment raises the cost
Three numbers to compare instead of one, and why a five-year term extension can undo a two-point rate cut.
How mortgage amortisation works, and why year one is almost all interest
The formula behind your payment, where the interest-principal crossover falls, and why extra payments early are worth s…
Pre-approval vs prequalification: the difference that decides offers
One affects your credit score and carries weight with sellers. The other is a budgeting estimate. Confusing them costs…
Request a callback
Leave your details and an agent familiar with Bankrate will get in touch. The callback is free and creates no obligation.