QuoteWizard (LendingTree)
LendingTree-owned marketplace that also opens the door to its lending side
Overview
QuoteWizard is LendingTree's insurance marketplace. The practical advantage is group access: a single relationship can cover insurance leads and, through LendingTree, mortgage and personal loan leads as well. That matters for a site that wants to monetise the same visitor across more than one product.
Strengths
- Insurance and lending inventory through one group
- Real-time lead pricing
- Established compliance infrastructure
Trade-offs
- Per-lead pricing is competitive but not top of market
- Strict quality scoring
- Shared lead distribution limits exclusivity
Commission structure
| Model | PPL — per lead (bidding) |
|---|---|
| Published rate | $6–$20 per qualified lead |
| Cookie window | Varies by programme |
| Payment terms | Net 30 |
| Minimum payout | $100 |
| Recurring | No |
| Payout tier | Medium Solid mid-range economics |
Source: dlminds.com · Data checked: 2026-10-28
How to apply for the commission
- Apply once and ask explicitly to be set up across both insurance and lending inventory.
- Complete integration for each vertical separately.
- Confirm whether leads are shared or exclusive, and what that does to your price.
- Track revenue per click by vertical, not in aggregate.
- $100 minimum, Net 30.
The cross-sell angle is the reason to bother. A visitor comparing car insurance is often also a homeowner, and a homeowner is a mortgage lead. Ask for both inventory types from day one - it is much harder to add later.
Traffic restrictions
US traffic. Shared lead distribution on some products.
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