EverQuote
Insurance marketplace with broad carrier coverage and a straightforward publisher programme
Overview
EverQuote operates a consumer insurance marketplace that routes quote requests to participating carriers. For publishers it functions as an aggregator: you send traffic, EverQuote handles carrier matching, and you are paid per qualified lead. Coverage spans auto, home, life and health, which makes it useful for sites that do not want to specialise in one line.
Strengths
- Multi-line coverage under one programme
- Established marketplace with steady carrier demand
- Simpler onboarding than carrier-direct
Trade-offs
- Per-lead rate sits below top carrier CPLs
- Quality scoring determines what you actually get paid
- Limited control over which carrier receives the lead
Commission structure
| Model | PPL — per lead (bidding) |
|---|---|
| Published rate | $7–$22 per qualified lead |
| Cookie window | Varies by programme |
| Payment terms | Net 30 |
| Minimum payout | $100 |
| Recurring | No |
| Payout tier | Medium Solid mid-range economics |
Source: dlminds.com · Data checked: 2026-10-28
How to apply for the commission
- Apply as a marketing partner and specify which verticals you cover.
- Choose between hosted forms and API integration.
- Confirm the lead qualification criteria before sending volume.
- Track your effective revenue per click, not the headline CPL - the two diverge on quality scoring.
- $100 minimum, Net 30.
Best used as a baseline. Run EverQuote alongside one direct carrier programme and compare revenue per click after 60 days - that comparison tells you whether direct negotiation is worth the effort.
Traffic restrictions
US traffic. Consent and disclosure rules apply to every lead form.
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