The General
Non-standard and high-risk drivers pay more per lead because the audience is harder to reach
Resumen
The General specialises in non-standard auto cover: drivers with prior accidents, lapses in coverage or weaker credit. Because that audience is harder to source at scale, per-lead payouts sit above the standard-carrier average. It pairs naturally with credit repair, debt payoff and financial-recovery content, which is exactly where most insurance affiliates do not publish.
Puntos fuertes
- Above-average per-lead payout for the category
- Low competition for the matching content angle
- Underserved audience with genuine need
Contras
- Narrower audience limits total volume
- Brand perception can deter some publishers
- Lower absolute payout than prime-carrier programmes
Estructura de comisiones
| Modelo | CPL — por lead |
|---|---|
| Tarifa publicada | $6–$14 por lead cualificado |
| Ventana de cookie | 30 días |
| Condiciones de pago | Net 30 |
| Pago mínimo | $50 |
| Recurrente | No |
| Nivel de comisión | Bajo Comisión baja por acción, mucho volumen |
Fuente: www.moneymatchup.com · Datos verificados: 2026-10-28
Cómo solicitar la comisión
- Apply directly or via a network that carries The General offers.
- Show that your audience matches non-standard drivers - credit, debt or recovery content is the strongest signal.
- Confirm state availability, which is narrower than prime carriers.
- Complete compliance review; non-standard auto advertising faces extra scrutiny.
- Set tracking in /go/.
- $50 minimum, Net 30.
Low payout per lead, but the content angle is wide open. If you already write about credit repair or debt, this is the highest-value insurance offer you can put in front of that reader.
Restricciones de tráfico
Not available in every state. Stricter creative review than prime carriers.
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