MediaAlpha
Real-time bidding exchange - the fastest route to carrier offers you cannot access directly
Resumen
MediaAlpha runs a real-time bidding exchange where carriers bid for each individual lead as it is generated. For publishers this solves the access problem: instead of negotiating with each carrier, you plug into one integration and receive bids from many. The trade-off is that you give up direct relationships and the margin that comes with them.
Puntos fuertes
- One integration gives access to many carriers
- Real-time bidding usually beats static CPL floors
- Faster onboarding than direct carrier programmes
Contras
- Bids fluctuate with demand, so revenue is less predictable
- You lose the direct relationship and cannot negotiate
- Quality scoring is strict and opaque
Estructura de comisiones
| Modelo | PPL — por lead (puja) |
|---|---|
| Tarifa publicada | $5–$25 por lead cualificado |
| Ventana de cookie | Varía según el programa |
| Condiciones de pago | Net 30 |
| Pago mínimo | $100 |
| Recurrente | No |
| Nivel de comisión | Medio Economía intermedia sólida |
Fuente: dlminds.com · Datos verificados: 2026-10-28
Cómo solicitar la comisión
- Apply as a publisher and describe your traffic source and vertical.
- Complete the integration - typically a ping/post API or a hosted form.
- Set a floor price per lead so you do not sell below your cost of traffic.
- Monitor the bid landscape weekly; it moves with carrier demand and seasonality.
- $100 minimum, Net 30.
The realistic first stop for most new publishers in this category. You will earn less per lead than a negotiated direct deal, but you will be earning in weeks rather than months, and the data you collect tells you which carriers to approach directly later.
Restricciones de tráfico
US traffic. TCPA-compliant consent language is mandatory on all lead forms.
Guías relacionadas
What renters insurance actually covers (and what it never does)
Your landlord's policy does not cover your belongings or your liability. The three coverages that matter, the sub-limit…
The DIME method: working out how much life cover you actually need
Why ten times your salary is a bad answer, how debt and mortgage structure change the number, and matching term length…
Why home insurance is based on rebuild cost, not market value
Insuring to market value usually means paying for land you cannot claim on. The opposite mistake is worse: most policie…
Solicitar una llamada
Déjanos tus datos y un agente especializado en MediaAlpha te contactará. La llamada es gratuita y no supone compromiso.