Personal loans

Credible

Multi-lender marketplace for student loans, personal loans and mortgages

Medium
4.2/ 5

Overview

Credible lets borrowers compare personalised rates from multiple lenders in one form. For publishers the appeal is breadth: the same integration covers student loan refinancing, personal loans and mortgages, so a single article about debt consolidation can monetise through several product paths.

Strengths

  • Multiple lending verticals under one integration
  • Rate-table format converts well on comparison content
  • Personal loan leads are cheaper to generate than mortgage leads

Trade-offs

  • Per-lead payout is lower than mortgage-specialist programmes
  • Quality scoring applies
  • Rate environment sensitivity

Commission structure

ModelPPL — per lead (bidding)
Published rate $10–$60 per qualified lead
Cookie window 30 days
Payment termsNet 30
Minimum payout$100
RecurringNo
Payout tierMedium Solid mid-range economics

Source: www.cpaprism.com · Data checked: 2026-10-28

How to apply for the commission

  1. Apply through the partner programme and list the verticals you will cover.
  2. Get the payout schedule by product - personal loans and mortgages are priced very differently.
  3. Integrate the rate table or lead form.
  4. Set tracking in /go/.
  5. $100 minimum, Net 30.

The most practical lending entry point for a content site, because personal loan leads are cheaper to generate than mortgage leads and the same article can serve both.

Traffic restrictions

US traffic. TCPA consent required on all forms.

Related guides

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