Policygenius
Life insurance
Highest per-action payout on this list, and the highest minimum threshold to reach it
- Published rate
- $50–$150 per qualified lead
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Insurance
Auto, home, life, health and renters cover — what drives the price and which carriers pay for referrals.
Ethos
Life insurance
Fast underwriting model that shortens the conversion cycle - useful if Policygenius feels too slow
- Published rate
- $150–$350 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Ladder
Life insurance
Flexible term cover that increases and decreases with your needs - an easy content hook
- Published rate
- $150–$300 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Bestow
Life insurance
Fully online term life with no medical exam - lowest friction in the category
- Published rate
- $100–$250 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Haven Life
Life insurance
MassMutual-backed term life. Public payout figures conflict - verify before you build around it
- Published rate
- $24–$400 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Lemonade
Renters insurance
AI-driven renters and home cover with a flat per-action payout and a low minimum
- Published rate
- $25 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Progressive
Auto insurance
The most accessible large carrier programme, with a comparison tool that generates multiple quotes per visit
- Published rate
- $8–$15 per qualified lead
- Model
- CPL — per lead
- Cookie window
- 30 days
MediaAlpha
Auto insurance
Real-time bidding exchange - the fastest route to carrier offers you cannot access directly
- Published rate
- $5–$25 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- Varies by programme
EverQuote
Auto insurance
Insurance marketplace with broad carrier coverage and a straightforward publisher programme
- Published rate
- $7–$22 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- Varies by programme
GEICO
Auto insurance
Highest per-lead payout among the major carriers, but access is inconsistent
- Published rate
- $10–$20 per qualified lead
- Model
- CPL — per lead
- Cookie window
- 30 days
State Farm
Auto insurance
Agent-referral model with a 45-day cookie - the longest in the auto category
- Published rate
- $12–$18 per qualified lead
- Model
- CPL — per lead
- Cookie window
- 45 days
Liberty Mutual
Auto insurance
Lower traffic threshold than most national carriers, and pays on home and life as well as auto
- Published rate
- $9–$16 per qualified lead
- Model
- CPL — per lead
- Cookie window
- 30 days
QuoteWizard (LendingTree)
Auto insurance
LendingTree-owned marketplace that also opens the door to its lending side
- Published rate
- $6–$20 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- Varies by programme
Allstate
Auto insurance
Agent plus direct hybrid, with payout structure that varies by how you apply
- Published rate
- $10–$17 per qualified lead
- Model
- CPL — per lead
- Cookie window
- 30 days
SmartFinancial
Auto insurance
Insurance lead marketplace with published per-lead pricing and a 30-day cookie
- Published rate
- $8–$25 per qualified lead
- Model
- PPL — per lead (bidding)
- Cookie window
- 30 days
Root Insurance
Auto insurance
App-install model with the shortest cookie in the category - fast payout, fast expiry
- Published rate
- $15–$30 per app install
- Model
- CPL — per lead
- Cookie window
- 14 days
InsureMyTrip
Travel insurance
Travel insurance comparison with commission that varies by product
- Published rate
- Varies by programme
- Model
- Revenue share
- Cookie window
- 30 days
The General
Auto insurance
Non-standard and high-risk drivers pay more per lead because the audience is harder to reach
- Published rate
- $6–$14 per qualified lead
- Model
- CPL — per lead
- Cookie window
- 30 days
Free calculators
Car insurance estimator
See which rating factors move a car insurance premium and by how much — state index, driv…
Life insurance needs calculator
The DIME method — debt, income replacement, mortgage and education — minus what you alrea…
Home insurance estimator
Premiums follow rebuild cost, not market value. Enter the rebuild cost, state, age of hom…
Guides
What renters insurance actually covers (and what it never does)
Your landlord's policy does not cover your belongings or your liability. The three coverages that matter, the sub-limits that sur…
The DIME method: working out how much life cover you actually need
Why ten times your salary is a bad answer, how debt and mortgage structure change the number, and matching term length to the obl…
Why home insurance is based on rebuild cost, not market value
Insuring to market value usually means paying for land you cannot claim on. The opposite mistake is worse: most policies penalise…
Why your car insurance quote changes every time you check
Five mechanical reasons the same driver gets a different number on Thursday than on Monday — none of which involve the insurer be…
How insurance affiliate programmes actually pay (CPL vs CPA)
Why two comparison sites with identical traffic earn wildly different amounts, what a 30-day cookie really changes, and how to re…