Policygenius
Life insurance
Highest per-action payout on this list, and the highest minimum threshold to reach it
- Published rate
- $50–$150 per qualified lead
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Insurance
Auto, home, life, health and renters cover — what drives the price and which carriers pay for referrals.
Ethos
Life insurance
Fast underwriting model that shortens the conversion cycle - useful if Policygenius feels too slow
- Published rate
- $150–$350 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Ladder
Life insurance
Flexible term cover that increases and decreases with your needs - an easy content hook
- Published rate
- $150–$300 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Bestow
Life insurance
Fully online term life with no medical exam - lowest friction in the category
- Published rate
- $100–$250 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Haven Life
Life insurance
MassMutual-backed term life. Public payout figures conflict - verify before you build around it
- Published rate
- $24–$400 per policy bound
- Model
- CPA — per policy sold
- Cookie window
- 30 days
Free calculators
Car insurance estimator
See which rating factors move a car insurance premium and by how much — state index, driv…
Life insurance needs calculator
The DIME method — debt, income replacement, mortgage and education — minus what you alrea…
Home insurance estimator
Premiums follow rebuild cost, not market value. Enter the rebuild cost, state, age of hom…
Guides
What renters insurance actually covers (and what it never does)
Your landlord's policy does not cover your belongings or your liability. The three coverages that matter, the sub-limits that sur…
The DIME method: working out how much life cover you actually need
Why ten times your salary is a bad answer, how debt and mortgage structure change the number, and matching term length to the obl…
Why home insurance is based on rebuild cost, not market value
Insuring to market value usually means paying for land you cannot claim on. The opposite mistake is worse: most policies penalise…
Why your car insurance quote changes every time you check
Five mechanical reasons the same driver gets a different number on Thursday than on Monday — none of which involve the insurer be…
How insurance affiliate programmes actually pay (CPL vs CPA)
Why two comparison sites with identical traffic earn wildly different amounts, what a 30-day cookie really changes, and how to re…