The General
Non-standard and high-risk drivers pay more per lead because the audience is harder to reach
Aperçu
The General specialises in non-standard auto cover: drivers with prior accidents, lapses in coverage or weaker credit. Because that audience is harder to source at scale, per-lead payouts sit above the standard-carrier average. It pairs naturally with credit repair, debt payoff and financial-recovery content, which is exactly where most insurance affiliates do not publish.
Points forts
- Above-average per-lead payout for the category
- Low competition for the matching content angle
- Underserved audience with genuine need
Limites
- Narrower audience limits total volume
- Brand perception can deter some publishers
- Lower absolute payout than prime-carrier programmes
Structure de commission
| Modèle | CPL — par lead |
|---|---|
| Tarif publié | $6–$14 par lead qualifié |
| Fenêtre cookie | 30 jours |
| Conditions de paiement | Net 30 |
| Paiement minimum | $50 |
| Récurrent | Non |
| Niveau de commission | Faible Commission faible par action, gros volume |
Source: www.moneymatchup.com · Données vérifiées: 2026-10-28
Comment demander la commission
- Apply directly or via a network that carries The General offers.
- Show that your audience matches non-standard drivers - credit, debt or recovery content is the strongest signal.
- Confirm state availability, which is narrower than prime carriers.
- Complete compliance review; non-standard auto advertising faces extra scrutiny.
- Set tracking in /go/.
- $50 minimum, Net 30.
Low payout per lead, but the content angle is wide open. If you already write about credit repair or debt, this is the highest-value insurance offer you can put in front of that reader.
Restrictions de trafic
Not available in every state. Stricter creative review than prime carriers.
Guides liés
What renters insurance actually covers (and what it never does)
Your landlord's policy does not cover your belongings or your liability. The three coverages that matter, the sub-limit…
The DIME method: working out how much life cover you actually need
Why ten times your salary is a bad answer, how debt and mortgage structure change the number, and matching term length…
Why home insurance is based on rebuild cost, not market value
Insuring to market value usually means paying for land you cannot claim on. The opposite mistake is worse: most policie…
Demander un rappel
Laissez vos coordonnées : un conseiller connaissant The General vous contactera. Le rappel est gratuit et sans engagement.