Progressive
The most accessible large carrier programme, with a comparison tool that generates multiple quotes per visit
Aperçu
Progressive is one of the largest US private passenger auto insurers and runs one of the few affiliate programmes that mid-size publishers can join without a volume negotiation. Payouts are per qualified quote request rather than per bound policy, so conversion volume is high but the payout per event is modest. Because Progressive is a comparison destination as well as a carrier, a single referral can trigger more than one quote completion, which can complicate attribution.
Points forts
- Approval does not require a large traffic threshold
- Multi-vehicle and bundled quotes clear near the top of the range
- Comparison tooling produces multiple quote events per visitor
Limites
- Brand-bidding on PPC is tightly restricted
- Single-driver minimum-coverage quotes pay at the floor
- Per-lead, not per-policy, so you carry the conversion risk
Structure de commission
| Modèle | CPL — par lead |
|---|---|
| Tarif publié | $8–$15 par lead qualifié |
| Fenêtre cookie | 30 jours |
| Conditions de paiement | Net 30 |
| Paiement minimum | $50 |
| Récurrent | Non |
| Niveau de commission | Moyen Économie intermédiaire solide |
Source: dlminds.com · Données vérifiées: 2026-10-28
Comment demander la commission
- Apply through the Progressive affiliate page, or faster, through MediaAlpha / EverQuote which syndicate the same offers.
- Submit site URL, monthly sessions, traffic sources and the topics you cover.
- Declare your promotion method. SEO and content are allowed; bidding on Progressive brand terms is not.
- Wait for review. Direct applications typically take 2-4 weeks; network applications are often same-week.
- On approval, take your tracking link and swap it into the /go/ redirect for this partner in the admin panel.
- Invoices are paid Net 30 once the balance passes the $50 minimum.
The public rate is a CPL floor, not a ceiling. Publishers with a documented conversion history can often negotiate a per-policy structure through a network, which pays roughly 3-10x more per conversion but converts far less often. Ask about it before you sign.
Restrictions de trafic
No bidding on Progressive trademark terms. No incentivised traffic. State-specific creative restrictions apply.
Guides liés
What renters insurance actually covers (and what it never does)
Your landlord's policy does not cover your belongings or your liability. The three coverages that matter, the sub-limit…
The DIME method: working out how much life cover you actually need
Why ten times your salary is a bad answer, how debt and mortgage structure change the number, and matching term length…
Why home insurance is based on rebuild cost, not market value
Insuring to market value usually means paying for land you cannot claim on. The opposite mistake is worse: most policie…
Demander un rappel
Laissez vos coordonnées : un conseiller connaissant Progressive vous contactera. Le rappel est gratuit et sans engagement.