LendingTree
The largest US lending marketplace - mortgage leads are priced per lead and vary widely by state
Resumen
LendingTree operates the largest consumer lending marketplace in the US, matching borrowers with lenders across mortgage, refinance, personal and auto loans. Mortgage leads are the most expensive in consumer finance because a single funded loan is worth thousands to the lender. Publishers are usually paid per qualified lead rather than per funded loan, which means the payout is a fraction of the loan value but arrives far sooner.
Puntos fuertes
- Mortgage leads are the highest-value consumer finance leads
- Single relationship covers multiple lending products
- Established compliance framework
Contras
- Lead prices vary enormously by state and loan type
- Shared leads reduce close rates for the lender, which feeds back into quality scoring
- Not a per-funded-loan structure unless negotiated
Estructura de comisiones
| Modelo | PPL — por lead (puja) |
|---|---|
| Tarifa publicada | $35–$200 por lead cualificado |
| Ventana de cookie | Varía según el programa |
| Condiciones de pago | Net 30 |
| Pago mínimo | $100 |
| Recurrente | No |
| Nivel de comisión | Alto Comisión de primer nivel — merece contenido propio |
Fuente: www.cpaprism.com · Datos verificados: 2026-10-28
Cómo solicitar la comisión
- Apply as a publishing partner and specify which lending verticals you cover.
- Ask for the per-lead price by loan type and by state - the spread is enormous and it determines whether your traffic is viable.
- Confirm whether leads are shared or exclusive; exclusive leads are worth 2-4x but cost more to generate.
- Integrate the lead form or API and comply with TCPA consent requirements.
- Track revenue per click by state; do not average across the country.
- $100 minimum, Net 30.
Mortgage content is where lending money actually is, but it is also the most rate-environment-sensitive: when rates fall, refinance volume and lead prices spike together. Do not build a lending site on a single quarter of data.
Restricciones de tráfico
US traffic. TCPA consent mandatory. RESPA and state lending advertising rules apply.
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