MediaAlpha
Real-time bidding exchange - the fastest route to carrier offers you cannot access directly
Überblick
MediaAlpha runs a real-time bidding exchange where carriers bid for each individual lead as it is generated. For publishers this solves the access problem: instead of negotiating with each carrier, you plug into one integration and receive bids from many. The trade-off is that you give up direct relationships and the margin that comes with them.
Stärken
- One integration gives access to many carriers
- Real-time bidding usually beats static CPL floors
- Faster onboarding than direct carrier programmes
Nachteile
- Bids fluctuate with demand, so revenue is less predictable
- You lose the direct relationship and cannot negotiate
- Quality scoring is strict and opaque
Provisionsstruktur
| Modell | PPL — pro Lead (Gebot) |
|---|---|
| Veröffentlichte Vergütung | $5–$25 pro qualifiziertem Lead |
| Cookie-Fenster | Je nach Programm |
| Zahlungsbedingungen | Net 30 |
| Mindestauszahlung | $100 |
| Wiederkehrend | Nein |
| Provisionsstufe | Mittel Solide mittlere Wirtschaftlichkeit |
Quelle: dlminds.com · Daten geprüft: 2026-10-28
So beantragen Sie die Provision
- Apply as a publisher and describe your traffic source and vertical.
- Complete the integration - typically a ping/post API or a hosted form.
- Set a floor price per lead so you do not sell below your cost of traffic.
- Monitor the bid landscape weekly; it moves with carrier demand and seasonality.
- $100 minimum, Net 30.
The realistic first stop for most new publishers in this category. You will earn less per lead than a negotiated direct deal, but you will be earning in weeks rather than months, and the data you collect tells you which carriers to approach directly later.
Traffic-Einschränkungen
US traffic. TCPA-compliant consent language is mandatory on all lead forms.
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