The General
Non-standard and high-risk drivers pay more per lead because the audience is harder to reach
Visão geral
The General specialises in non-standard auto cover: drivers with prior accidents, lapses in coverage or weaker credit. Because that audience is harder to source at scale, per-lead payouts sit above the standard-carrier average. It pairs naturally with credit repair, debt payoff and financial-recovery content, which is exactly where most insurance affiliates do not publish.
Pontos fortes
- Above-average per-lead payout for the category
- Low competition for the matching content angle
- Underserved audience with genuine need
Contras
- Narrower audience limits total volume
- Brand perception can deter some publishers
- Lower absolute payout than prime-carrier programmes
Estrutura de comissões
| Modelo | CPL — por lead |
|---|---|
| Valor publicado | $6–$14 por lead qualificado |
| Janela de cookie | 30 dias |
| Condições de pagamento | Net 30 |
| Pagamento mínimo | $50 |
| Recorrente | Não |
| Nível de comissão | Baixo Comissão baixa por ação, muito volume |
Fonte: www.moneymatchup.com · Dados verificados: 2026-10-28
Como pedir a comissão
- Apply directly or via a network that carries The General offers.
- Show that your audience matches non-standard drivers - credit, debt or recovery content is the strongest signal.
- Confirm state availability, which is narrower than prime carriers.
- Complete compliance review; non-standard auto advertising faces extra scrutiny.
- Set tracking in /go/.
- $50 minimum, Net 30.
Low payout per lead, but the content angle is wide open. If you already write about credit repair or debt, this is the highest-value insurance offer you can put in front of that reader.
Restrições de tráfego
Not available in every state. Stricter creative review than prime carriers.
Guias relacionados
What renters insurance actually covers (and what it never does)
Your landlord's policy does not cover your belongings or your liability. The three coverages that matter, the sub-limit…
The DIME method: working out how much life cover you actually need
Why ten times your salary is a bad answer, how debt and mortgage structure change the number, and matching term length…
Why home insurance is based on rebuild cost, not market value
Insuring to market value usually means paying for land you cannot claim on. The opposite mistake is worse: most policie…
Pedir um contacto telefónico
Deixe os seus dados e um consultor que conhece a The General entrará em contacto. A chamada é gratuita e sem compromisso.