Progressive
The most accessible large carrier programme, with a comparison tool that generates multiple quotes per visit
Overview
Progressive is one of the largest US private passenger auto insurers and runs one of the few affiliate programmes that mid-size publishers can join without a volume negotiation. Payouts are per qualified quote request rather than per bound policy, so conversion volume is high but the payout per event is modest. Because Progressive is a comparison destination as well as a carrier, a single referral can trigger more than one quote completion, which can complicate attribution.
Strengths
- Approval does not require a large traffic threshold
- Multi-vehicle and bundled quotes clear near the top of the range
- Comparison tooling produces multiple quote events per visitor
Trade-offs
- Brand-bidding on PPC is tightly restricted
- Single-driver minimum-coverage quotes pay at the floor
- Per-lead, not per-policy, so you carry the conversion risk
Commission structure
| Model | CPL — per lead |
|---|---|
| Published rate | $8–$15 per qualified lead |
| Cookie window | 30 days |
| Payment terms | Net 30 |
| Minimum payout | $50 |
| Recurring | No |
| Payout tier | Medium Solid mid-range economics |
Source: dlminds.com · Data checked: 2026-10-28
How to apply for the commission
- Apply through the Progressive affiliate page, or faster, through MediaAlpha / EverQuote which syndicate the same offers.
- Submit site URL, monthly sessions, traffic sources and the topics you cover.
- Declare your promotion method. SEO and content are allowed; bidding on Progressive brand terms is not.
- Wait for review. Direct applications typically take 2-4 weeks; network applications are often same-week.
- On approval, take your tracking link and swap it into the /go/ redirect for this partner in the admin panel.
- Invoices are paid Net 30 once the balance passes the $50 minimum.
The public rate is a CPL floor, not a ceiling. Publishers with a documented conversion history can often negotiate a per-policy structure through a network, which pays roughly 3-10x more per conversion but converts far less often. Ask about it before you sign.
Traffic restrictions
No bidding on Progressive trademark terms. No incentivised traffic. State-specific creative restrictions apply.
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